Väcka’s Cheeses Launch at Carrefour Spain After Profitable Plant Based mostly Contest – vegconomist


Three plant-based cheeses developed by Barcelona-based Väcka are set to launch at virtually 90 Carrefour Spain shops, after the startup was named a winner in Carrefour’s first ever Plant Based mostly Contest final yr.

250 corporations utilized for the competition, with ten of those — together with Väcka and two different Spanish startups —- named as winners. Three of Väcka’s plant-based cheeses (Mözza, Pumpkin Cheddar, and Vrie) will now arrive on Carrefour cabinets.

Produced utilizing what’s described as a “disruptive world distinctive fermentation course of”, the Mözza and Pumpkin Cheddar cheeses are constituted of melon seeds and olive oil. The Vrie is constituted of almond milk and cashews, and is claimed to “provide an organoleptic expertise near animal-origin cheese”. 

© Väcka

Claiming the class

Earlier this yr, Väcka secured €1.1 million in funding to enhance and increase its plant-based cheeses, with individuals within the spherical together with Large Concept Ventures and Capital V. The startup stated this might enable it to succeed in 3,000 factors of sale and increase internationally.

Quickly afterwards, Väcka informed vegconomist that it noticed itself changing into the chief within the various cheese market inside 5 years. In June, Barcelona-based vegan supply model Vungr started utilizing Väcka’s cheeses in its burgers.

“The Väcka workforce has been making ready for over two years to say the plant-based cheese class in giant retail and get nearer to the every day lives of those that need to take a step in direction of a extra sustainable, more healthy, and extra moral food plan,” says Väcka.

The corporate’s cheeses will roll out at Carrefour Spain this week.



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