LONDON, 24 Might 2023 – Apple-shaped snack RedPop® has made its debut on the UK market in current months. The brand new apple marketed by the VOG Consortium in South Tyrol – Südtirol (Italy) has proved to be an instantaneous success in Britain, debuting in Waitrose shops below its personal model title and having fun with constructive suggestions from each clients and customers. 
For that reason, from 12 Might to 4 June the visible identification “Little massive candy” will probably be adorning 78 of London’s double decker buses, probably the most “crimson” and probably the most “pop” technique of transport within the UK. On every bus, two banners will encourage the general public to take a break with the RedPop® apple-shaped snack with a recent picture that may even enchantment to a youthful viewers. 
On the identical time, the model may even be current in Waitrose shops, the place RedPop® has arrived with its personal branded 6-fruit pack, reflecting the recognition the product and its model identification are having fun with with clients. Its presence in Waitrose will probably be supported by a geolocalised digital marketing campaign that runs in parallel with the out-of-home initiative. 
“The excellent success of RedPop® makes the UK a precedence marketplace for this apple”, feedback Hannes Tauber, VOG Advertising Supervisor. “Its dimension, in keeping with the calls for of shoppers, its positioning as a snack, its unimaginable sweetness and its high-impact model identification have been the primary causes for its unimaginable reputation with the market”.  
RedPop®, the apple-shaped snack 
With its crispy, succulent flesh, explosion of flavours and pop picture, the “Little massive candy” has already gained the hearts of shoppers and customers from all around the world. 

Due to its dimension and resistance, RedPop® is the right snack to take wherever you go: a great apple to carry in your hand, pocket or backpack for a pop break filled with sweetness, appropriate for probably the most trendy and dynamic life. With its crimson color and common form, its look is instantly an invite to style. As you chunk, the crispiness and juiciness give technique to a sweetly balanced flavour with notes of apricot, mango and elderflower. 

One of many key options of RedPop® is its glorious storage life. That is why it’s ideally fitted to the second half of the season, from March to August, and is a part of the most recent technology of apples launched by the VOG Consortium to supply the proper apple for each want, for 12 months of the yr.  

The model identification, which underlines its pop character and revolutionary positioning, ensures that RedPop® stands out within the fruit and vegetable division and attracts new customers to the apple class. 

RedPop® is produced in South Tyrol – Südtirol, on the foot of the Italian Alps, by the member growers of the VOG Consortium which, with total annual manufacturing of 550,000 tonnes of apples a yr, is one among Europe’s largest apple rising co-operatives. Out there from each built-in and natural manufacturing. 
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