Beginning Might 1, plant-based burger chain Subsequent Degree Burger (NLB) proclaims it can debut The Brunch Burger that includes JUST Egg to assist clients have a good time Nationwide Egg Month in a extra wholesome and sustainable manner.
“We’re on a mission to deliver extra healthful, climate-friendly plant-based choices to the individuals”
Whereas Nationwide Egg Month generally is a time to acknowledge hen eggs as a well-liked supply of protein, NLB says, egg manufacturing may also be very dangerous to the surroundings, with US egg farming utilizing 93 million acres of land and 51 billion gallons of water annually.
In distinction, the plant-based JUST Egg, constructed from mung beans, makes use of 98% much less water, 83% much less land and creates 93% fewer CO2 emissions than hen eggs. It additionally presents six grams of plant protein, with no ldl cholesterol and fewer saturated fats than a hen egg.
The brand new Brunch Burger will function a smashed plant-based patty, JUST Egg Folded, natural tempeh bacon, American cheese, roasted garlic thyme mayo, tomato and tater tots served on an natural white bun.
The burger, priced at $13.95, will probably be out there day by day in any respect 10 Subsequent Degree places all through the month of Might; as well as, the chain will let clients add JUST Egg Folded to any burger for $3.
Extra sustainable decisions
“At NLB, we imagine that the longer term is vibrant, nevertheless it’s as much as all of us to make an impression,” stated NLB Co-Founder and CEO Matt de Gruyter. “We’re on a mission to deliver extra healthful, climate-friendly plant-based choices to the individuals to allow them to extra simply make scrumptious decisions that align with their values.
He provides, “Whether or not it’s a whole-foods-based quinoa and mushroom patty or a meat or egg substitute made to imitate animal merchandise, we’re right here to deliver solely the highest quality and flavors to our followers. Our new Brunch Burger with JUST Egg packs within the taste of the fan-favorite meal with spectacular sustainability stats!”
Accelerating enlargement
Based in 2014, NLB is famend for clean-label quick meals that focuses on natural substances. In 2022, the corporate raised $20M to speed up its US enlargement, and plans to quadruple its variety of places by the tip of 2025. Most just lately, the model opened a flagship location in Denver, in addition to a standalone restaurant in Seattle.
Each NLB and JUST Egg hope The Brunch Burger promotion will introduce extra followers to a greater manner of having fun with eggs.
“Subsequent Degree Burger is an thrilling new associate for JUST Egg,” stated Kevin Thorne, Director of Foodservice Partnerships for JUST Egg. “It makes full sense for our two like-minded manufacturers to staff up and work towards altering the way in which individuals eat to learn the planet. Like JUST Egg, NLB has confirmed that consuming plant-based might be scrumptious, indulgent and satisfying, and we will’t wait to see all of the methods their clients get pleasure from plant-based eggs this month.”
