By Agatha Wong
Whereas plant-based start-ups and firms are a dime a dozen today, the street to making a product that customers will love and are available again for extra will not be a straightforward activity. Greater than merely making a convincing analogue that delivers the proper mix of flavours, textures, and mouthfeel, firms are additionally in search of methods to scale their manufacturing and allow their merchandise to be reasonably priced and accessible.
For the previous 30 years, Agrocorp, a Singapore-based agri-commodity buying and selling and processing firm, has established a worldwide presence within the bodily buying and selling of agri merchandise. With greater than 30 commodity merchandise in its portfolio and operations in over 50 nations, the corporate can be no stranger to the challenges confronted by the meals and beverage business. A requirement for more healthy meals, a stress to help meals safety particularly in Singapore, have been a few of the causes the corporate determined to dive into the plant-based market.
“As a number one agri-commodities firm that trades about 15% of the worldwide pulses market, we recognise the affect of consuming extra pulses as a possible resolution to fight local weather change and overcoming meals insecurities. For instance, cultivating pulses can restore nitro-
gen within the soil and cut back the necessity for fertili-sers. Pulses are additionally drought-resistant crops,” mentioned Lena Tan, head of promoting and enterprise
growth, HerbYvore, a trademarked property of Agrocorp.
“Historically, pulses are consumed in sure cultures extra so than others, and with {our capability} of extracting plant protein from pulses that may function uncooked supplies for plant-based meat, drinks, and vegan cheeses, we’re seeing the potential for pulses consumption to extend at an exponential tempo.”
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