Parkside has collaborated with foods and drinks model SMUG to develop a totally compostable crisp packet constructed from a licensed dwelling compostable laminate.
The pack, which makes use of Parkside’s groundbreaking Park2Nature materials, could be disposed of in common home compost heaps, the place it would break down into water, carbon dioxide, and biomass in underneath 26 weeks. It can be despatched for industrial composting, the place it would decompose inside 12 weeks.
SMUG is launching its hand-fried potato crisps within the UK with a debut flavour of Italian basic Cacio e Pepe, with two additional flavours deliberate for 2024. The model is a brand new enterprise from foods and drinks advertising company Merry Galelli, with the design of the pack reflecting its fashionable, unbiased spirit.
Mark Shaw, gross sales account supervisor at Parkside, stated: “Slicing-edge manufacturers want cutting-edge sustainable packaging to match. We’re delighted to work with Merry Galelli on the launch of its modern SMUG model crisps. Sustainability is taking part in an growing position within the buying choices of as we speak’s customers, and so dwelling compostable packaging is good for recent new manufacturers seeking to disrupt a extremely aggressive class.”
The pack sees Parkside’s modern plant-based laminate utilized in a duplex format, which affords an oxygen transmission fee (OTR) of under 1.0. This ensures the hand-cooked crisps will retain their crunch and flavour as they transfer by means of the provision chain.
Stephen Merry, co-founder at Merry Galelli, stated the packaging was a key a part of the brand new product launch. “We all know the standard and style of SMUG crisps will show successful with customers, so it’s vitally essential our packaging engages and encourages buyers to attempt them,” they stated.
“Parkside was in a position to ship packaging that not solely allowed us to create putting, engaging packaging that protects and preserves the freshness of our crisps, but additionally that’s in step with our personal sustainability targets and people of our goal shopper.”
Presently distributed to chose unbiased shops throughout London and Bristol, with Manchester and Brighton to comply with, the crisps can be found to buy now by means of unbiased meals model retail app DELLI.
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