Scott Frohman has at all times been into health, whether or not he was taking part in an Iron Man competitors or selecting meals and beverage merchandise to suit into his wholesome way of life routine. After Frohman found practical mushrooms greater than eight years in the past, he determined to leap into the F&B trade with Odyssey Elixir, glowing practical drinks powered by Lion’s Mane and cordyceps mushroom extracts.
“I actually needed to do one thing with the mushrooms … I needed to place them in one thing extra mainstream that individuals would look ahead to [drinking],” he mentioned on the annual Pure Merchandise Expo West present in Anaheim, California.
Frohman realized, nonetheless, that for the common shopper, a mushroom-enhanced beverage wasn’t precisely interesting. That’s why his merchandise are available in attractive flavors like Blackberry Lemon Twist, Dragon Fruit Lemonade and Orange Ginger. He credited the palatable style, significantly the power to easy out the mushroom taste, to what he considers “one of many prime formulation firms on the earth.”
Nonetheless, he takes all of the credit score for these distinctive taste mixtures. “When it got here to the flavors, I considered what I actually like,” he defined. “We needed to have a broad array of various choices, in order that led us to the Dragon Fruit Lemonade as a result of who doesn’t like lemonade? And I felt that orange with somewhat ginger could be actually refreshing.”
Watch the complete video above as Audarshia Townsend, content material director for Meals & Beverage Insider, interviews him.
A lifelong Chicagoan, Audarshia Townsend is a veteran meals and beverage journalist who serves because the content material director for Meals & Beverage Insider. She additionally seems repeatedly on native and nationwide media to debate meals and beverage tendencies. When Townsend’s not on the eats beat, she’s an avid yogi and meditation practitioner.