International meals tech firm NotCo publicizes it’s launching a full vary of plant-based NotChicken™ merchandise in Canada, together with burgers, nuggets and upcoming tenders.
“When clients attempt it, they’re shocked to be taught that NotChicken is plant-based”
Created with NotCo’s patented AI know-how, the brand new rooster merchandise are actually accessible at main Canadian grocery shops nationwide. NotChicken is the corporate’s third product launch in Canada following the profitable rollouts of NotMilk in 2021 and NotBurger in 2022.
Made with components like peach, bamboo fibre and fava bean, the brand new line of NotChicken merchandise are non-GMO, cholesterol-free, and vary in worth from CAD $7.99 to $8.99. The corporate states the merchandise are additionally proudly made in Canada.
In April, NotCo partnered with Canadian fast-casual chain Hero Licensed Burgers, which added NotBurgers, NotChicken patties, tenders and two sorts of NotMilk to its menu.
South of the border, NotCo – in partnership with Kraft Heinz – has launched its standard mayo in US shops, and revealed it plans to carry the merchandise to Canada someday in 2023. “At NotCo, we imagine that shifting the meals system away from animal dependency doesn’t have to return on the expense of shopper satisfaction,” stated Andre Manuel, Common Supervisor of NotCo Canada.
He contined, “Our purpose with NotChicken– as with all NotCo merchandise – is to ship a no-compromise expertise that tastes, cooks and appears identical to the animal-based reference. When clients attempt it, they’re shocked to be taught that NotChicken is plant-based and that’s the one largest praise we will get.”
The brand new NotChicken choices might be discovered within the frozen part of main Canadian retail shops.