“Our iconic top-hat bowl packaging format – with spoon – for our class main Yogurt & Oat Clusters, is immediately recognisable and extremely popular with our customers, so growing an analogous pack for the brand new product line was important.”
Celebrating its twenty fifth anniversary with a daring new look and an bold progress plan, Eire’s Nomadic has launched a brand new Protein+ Granola vary in a recognisable and iconic packaging format.
“Nomadic started to develop the Protein+ Granola venture earlier than Covid, after we began to consider what customers had been in search of within the yogurt class,” says Nomadic Advertising Supervisor Bethan Miles. “We realised that there was rising consciousness round gut-health and with the appearance of Covid, there was additionally a giant shift in direction of specializing in immunity help.
“Yogurt has pure constructive well being advantages, is inherently nourishing, and can be an amazing service for added advantages similar to nutritional vitamins and gut-friendly cultures. We labored with a nutritionist and recognized that there’s a tendency in direction of vitamin D deficiency within the UK and Eire.
“So, we got down to develop a product that will actually make a distinction. Protein+ Granola is designed to help immunity, is excessive in protein and options our gut-friendly cultures, plus the advisable each day consumption of vitamin D in every portion.
“There was a rising curiosity in protein meals and with Protein+ Granola we now have produced a nourishing comfort meals which is accessible when it comes to protein however does a greater job on style, making it extra broadly out there to on a regular basis customers, not simply your hardcore gymnasium goers.”
Flipping the packaging idea on its head
“Similar to our hero Yogurt & Oat Clusters vary, Protein+ Granola is style prioritised with accessible flavours and is designed to be eaten on the go together with no preparation. The packaging is due to this fact essential to the product’s success.
“Our iconic top-hat bowl packaging format – with spoon – for our class main Yogurt & Oat Clusters, is immediately recognisable and extremely popular with our customers, so growing an analogous pack for the brand new product line was important.
“The brand new pack is an the other way up model of the acquainted and best-selling Yogurt & Oat Clusters, actually flipping the packaging on its head. We labored carefully with our present provider Greiner Packaging to discover a solution to obtain that whereas additionally making certain it fitted simply into our present capabilities within the manufacturing unit.
“The method of growing the brand new packaging was extra simple than anticipated as Greiner Packaging already had tooling which was capable of be repurposed. I must also add that each one our packaging is 100% recyclable and labelled accordingly,” concludes Bethan Miles.
Scale back, reuse, recycle – and repurpose
“Creating this new packaging for Nomadic is thrilling because it provides us an opportunity to remind present and potential clients that in our vault, we now have an enormous vary of tooling which might simply be repurposed to create new revolutionary packaging,” says Greiner Packaging UK & Eire Gross sales Director Julie Eller.
“At a time when manufacturers might have decreased budgets, this creates the chance to be agile and introduce new packaging variations with out the related preliminary prices and delays.
“Taking Nomadic’s iconic bowl design and virtually actually turning it on its head took some intelligent engineering, however withsustainability all the time high of thoughts for Greiner, with the ability to create new packaging utilizing much less vitality is a constructive profit.
“We now have actively championed the mantra of ‘Scale back, Reuse, Recycle’ for a few years – and with this venture we now have had the prospect to display that we are able to add ‘Repurpose’ to this necessary checklist.”
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