Motif FoodWorks Proclaims First Client Launch of Motif BeefWorks™ Burger Patties That includes APPETEX


Boston-based Motif FoodWorks proclaims it has launched its second meals expertise ingredient, APPETEX, for large-scale business distribution. Described as a “breakthrough” ingredient, APPETEX is claimed to boost the feel of plant-based meals by offering the distinctive springy and juicy chew present in animal meat merchandise. 

To allow customers to style the advantages of APPETEX, Motif will supply its first completed merchandise, Motif BeefWorks™ Plant-Primarily based Burger Patties, to customers starting in April. 

“APPETEX gives a vital ingredient answer to advance client adoption of plant-based meat options”

Based on Motif, APPETEX (a mix of “urge for food” and “texture”) is an edible plant-based  hydrogel that’s able to recreating the chunk related to animal connective tissue. Whereas plant-based proteins like texturized soy or pea protein can mimic the fibrous construction of meat, Motif says, these elements fall brief in creating the springy “chewdown” sensation.

The corporate notes that texture is usually cited as a prime barrier for client acceptance of plant-based meals and meat options, and due to this fact APPETEX provides “game-changing” options for reaching higher texture high quality.  

Motif Plant-Based Burger
©Motif FoodWorks

To reveal the ingredient, Motif created a showcase plant-based burger to validate how APPETEX performs in a meals formulation. A survey discovered 63% of individuals most popular the Motif burger containing APPETEX to the opposite market-leading plant-based burgers, the corporate states. 

Growth companion

APPETEX was developed in partnership with the open innovation platform Rhizome Community. Motif says it used developments in supplies science and a mix of plant proteins and carbohydrates to duplicate the feel of animal connective tissue.

“As an innovation companion, Rhizome Community and its world innovators have been delighted to contribute to the business launch and distribution of APPETEX,” mentioned Edward Jung, CEO of Rhizome Community. “From offering technical perception, options and prototype samples since its inception, to aiding Motif operationalize and commercially launch in lower than two years, we’re grateful to the Motif group for giving us the chance to work carefully with their scientists and for being a mannequin consumer for open innovation.”

Different plant-based improvements from Motif embody HEMAMI and a practical dairy-free cheese the corporate test-launched in Florida final 12 months. The corporate additionally partnered with ag tech firm IngredientWerks to discover creating plant-based heme elements from corn. 

Motif Foodworks cheese
©Motif Foodworks

In April, clients will have the ability to buy a 4-pack of Motif BeefWorks™ Plant-Primarily based Burger Patties, made with each HEMAMI and APPETEX. A waitlist will be discovered at this hyperlink

“Vital ingredient answer”

“We’re excited to carry APPETEX to market,” said Michael Leonard, CEO of Motif FoodWorks. “Our group continues to innovatively improve the patron expertise of plant-based meals. Texture has been an enormous hurdle in that have. APPETEX gives a vital ingredient answer to advance client adoption of plant-based meat options. We look ahead to offering a greater chunk as we create the subsequent technology of meals.”



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