Fuzzy and enveloping, the Max Mara Teddy Bear Coat is sort of a hug you by no means wish to finish. Within the massive vast world, the place nobody is grown up sufficient to not want one thing to cling to, it’s the good safety. And, this autumn, everybody’s favorite vogue Teddy is celebrating an enormous birthday. 2023 marks ten gloriously stylish years because the Max Mara Teddy Bear Coat grew to become the bear most beloved by effectively dressed girls all over the place.
Since its catwalk debut in 2013 this plush, camel, faux-fur, cocoon-cut cover-up has loved the standing of icon. For stars of the pink carpet and sensible girls the world over it stays the proper expression of playful glamour. To have fun, Teddy is happening a Nice Massive World Vogue Journey. Coming quickly to a metropolis close to you may be some unforgettable interactive installations.
Their cuddly bear can’t await his World Vogue Adventure and has an agenda filled with enjoyable, video games and, in fact, photograph alternatives for all guests.
On the similar time, MaxMara.com, together with key shops in 10 cities worldwide, will current product designed solely for this big day. A brand new Glowing Teddy Coat in camel shade or white will be part of the fuzzy vogue household. And, for the primary time ever, there would be the Mini Teddy Coat for women aged 5-12 with matching must-have equipment from lovable mittens and ear muffs to fluffy hats with teddy bear ears. In spite of everything, why ought to mum have all of the enjoyable?
This spectacular tenth Anniversary of the Teddy Bear Coat might be supported by a devoted promoting marketing campaign shot by Tyler Mitchell and that includes Mariacarla Boscono who wears the long-lasting coat and spreads the message that’s the mantra of each self respecting icon: “I used to be, I’m, I might be”.
So, make a remark in your diaries, vogue followers, as a result of this autumn, we’re all happening a really particular bear treasure hunt. And keep tuned for all of the information.
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