HURR: Revolutionising Style With Sustainability One Rental At A Time


In a world more and more conscious of the environmental toll of quick vogue, HURR is spearheading a radical change by remodeling how we method our wardrobes. Based by CEO Victoria Prew in 2017, HURR goals to make vogue round, empowering girls to increase the lifespan of their garments by way of a tech-first rental platform. However what precisely is HURR and why is it a game-changer for each vogue and sustainability? Let’s dig deeper.

The Genesis of HURR

Victoria Prew began HURR with a transparent realization: the style business’s relentless pursuit of “newness” was incompatible with a sustainable future. The reply? Renting as a substitute of shopping for. HURR has advanced from a rudimentary setup of visiting lenders’ houses to take pictures to an influential platform on the intersection of know-how and vogue. With a group of hundreds of renters and lenders, HURR isn’t just an organization; it’s a motion.

The Mission Assertion

The HURR mission is to ship vogue “spherical in circles – one rental at a time.” By doing so, HURR gives vogue fanatics entry to high-quality items at a fraction of the retail value. In flip, lenders get the prospect to monetize objects that may in any other case be accumulating mud of their closets.

Sustainability at Core

Being a member of Ecologi, HURR takes its carbon footprint significantly. The corporate calculates its environmental influence and invests in offset initiatives to stay climate-positive. The initiative goes past the company stage because it educates its group to additionally take accountability for his or her carbon emissions.

How Does It Work?

Renting with HURR is a straightforward three-step course of:

  1. Uncover: Browse the platform on your desired items.
  2. Hire: Full the checkout course of, protected by a Match Coverage and Harm Safety.
  3. Return: After use, return the merchandise in its unique packaging, if potential.

Extra Assets and Initiatives

Style Our Future

HURR promotes the marketing campaign began by Amy Powney, specializing in balancing our love for vogue whereas defending the planet. The marketing campaign showcases pledges, sparks conversations, and educates folks on sustainable vogue selections.

Social Media Advocacy

HURR suggests following eco-activists like @ajabarber, @venetialamanna, and @storiesbehindthings on Instagram to maintain the sustainability dialog going.

Treeapp Partnership

HURR additionally collaborates with Treeapp, providing customers the prospect to plant timber at no cost, combating the deforestation disaster.

Group Empowerment

Past enterprise, HURR is dedicated to social accountability. It has partnered with the Malaika charity to enhance instructional alternatives for women within the Democratic Republic of the Congo.


HURR has basically disrupted conventional vogue shopper conduct, transitioning from a “make > use > chuck” mannequin to a round financial system. It’s not only a rental platform; it’s a vibrant group of like-minded people who understand that trying good shouldn’t come at the price of our planet. Whether or not you’re a vogue fanatic desirous to discover new types or an eco-conscious particular person, HURR is the platform that allows you to do each, one rental at a time.

So, go forward and be part of this revolution. Begin renting, begin sharing, and let’s give vogue a green-over!



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