GoodMorning World Unveils New Powdered Plant-Primarily based Meat, Secures Malaysia’s Largest Single ECF Crowdfund – vegconomist


On the firm’s fifteenth anniversary gala, Malaysia’s largest dietary multigrain powder firm GoodMorning World, unveiled a singular powdered plant-based meat known as WonderMeat, which the corporate claims gives full diet.The NPD is about to be the corporate’s flagship product and shall be launched in This fall 2023, becoming a member of its catalog of protein powder merchandise.

“It highlights the group’s dedication to advertise reasonably priced and nutritionally balanced plant-based protein meals on a worldwide scale”, mentioned the corporate.
Established in 2008, GoodMorning World is a dietary multigrain and biotechnology firm centered on analysis to unlock the dietary potential of grains and legumes.

Its goals to offer customers with essentially the most nutritious, tasting, wholesome, and protected selections within the beverage class. Its reasonably priced multigrain well being drinks and plant-based merchandise can be found in Malaysia, China, and India, and just lately in Singapore and the Center East.

VPlus - multigrain nutritional powder
© GoodMorning World

Malaysia’s Largest Single ECF for Alt Protein

On the gala, GoodMorning World additionally introduced it had secured a file RM20 million (US$4.4M) from over 1,000 traders in a single fairness crowdfunding marketing campaign (ECF), confirming the worldwide curiosity within the plant-based business. The raised funds would speed up biotechnology and meals expertise analysis whereas supporting its potential IPO itemizing over the following two years.

Aiming to put Malaysia on the forefront of alt protein innovation, the group’s subsidiary GoodMorning Bio Industries obtained Bio-Primarily based Accelerator (BBA) standing from the Malaysian Bioeconomy Company. The certification goals to speed up product R&D to fulfill Malaysia’s rising plant-based protein merchandise for native consumption and exports.

Moreover, the biotech firm has entered into agreements of cooperation with analysis companions to provoke joint analysis initiatives to develop the native “future meals and various protein” business to boost meals safety within the area.

“Past simply being a big firm milestone, this current ECF success is a testomony to the business’s readiness for a future meals and various protein. We at the moment are wanting forward at full drive, to pioneer technological developments that may put Malaysia on the forefront of this motion,” commented Dato Dr Lim Sin Boon, chairman of GoodMorning World.



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