German Pea Protein Chief endori Provides Vegan Tuna to its Rising Portfolio of Pea Merchandise – vegconomist


Germany’s endori, beforehand referred to as Amidori, is the latest addition to a listing of no less than ten world vegan tuna launches up to now this yr.

Whereas most of the plant-based tuna merchandise are produced with soy, wheat, legumes, seaweed and algae, or a mixture of plant proteins, this stands out as one of many few created with a pea protein base, making it appropriate for these with dietary necessities and allergic reactions. It’s price noting that Nestlé’s Vuna has been priced at round €6.50 euros for a small jar, creating a chance for extra reasonably priced merchandise on the European market.

Genuine flavour with tuna-like construction

The NPD joins the model’s two current different seafood merchandise — fishcakes and fingers — in its portfolio which entails a number of chicken-style merchandise in addition to burgers, meatballs, grounds, sausages, and pulled “pork”. From September 2023, the product primarily based on peas and wheat, pickled in canola oil in a jar, will probably be obtainable in European shops.

In response to the corporate, the vegan tuna different offers an genuine tuna flavour with out fish and even has an analogous construction to the unique. In manufacturing, endori doesn’t use soy, palm oil or components. The vegan tuna is made with pure flavours, wealthy in vegetable proteins and a real supply of omega-3.

endori's Thuna product, multipack
© endori meals GmbH

The vegan fish different follows the present pattern amongst customers in direction of sustainable comfort merchandise in meals retail. The rising demand for fish options is testified by the clear progress course of the marketplace for fish substitute merchandise, which grew by 17.2 % final yr alone.

With sturdy promoting energy via digital campaigns, influencer advertising and marketing, PR, point-of-sale actions and tastings, endori goals to particularly convey its vegan Thuna into the highlight and current it with an attention grabbing design.

Friedrich Büse, the founding father of endori, says concerning the new product: “Our vegan Thuna is a groundbreaking addition to the endori vary. With this product, we aren’t solely underlining our dedication to sustainability and the safety of the oceans. On the similar time, we provide retailers the chance to fulfill the rising calls for of shoppers for vegan fish options.”

Extra concerning the new product at



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