Inkunzi ibuyile – the bull is again! After over a decade of absence, Fort Milk Stout has reintroduced the image of inkunzi emnyama, the acquainted iconic image of a black bull, again on its packaging, whereas nonetheless retaining the style and richness of the beer. This transfer is according to Fort Milk Stout’s journey to re-connect its customers with their African id.
In African tradition a bull is commonly related to energy and wealth. It’s the alpha male within the kraal, the dominant cattle that’s key within the replica of the livestock.
Over time, Fort Milk Stout clients have affectionately referred to their favorite brew as inkumzi emnyana, because it embodies the traits much like that of the wealthy, darkish and easy Fort Milk Stout liquid – which is powerful, daring and genuine.
The restoration of inkunzi emnyama, which is able to now develop into a everlasting characteristic of the revamped packaging of Fort Milk Stout, has been affected in all the model’s packaging, from the 750ml returnable bottle, 500ml cans (together with shrinks and trays) and on 330ml non-returnable bottles.
“We’re excited to reintroduce the much-loved inkunzi emnyama again on our packaging design. We imagine that this new packaging will construct on the tie between Fort Milk Stout and African id by reintroducing the black bull to our packaging and telling this story. We’re conscious of the significance of packaging and the function symbols play in creating model affinity and constructing a model promise. The immediately recognizable inkunzi emnyama brand will assist to create re-appraisal and distinctiveness for the model and enhance commerce salience by means of an attention-grabbing design. We hope that as our clients savour their richness with the repackaged Fort Milk Stout, it is going to evoke energy, boldness, authenticity and a way of satisfaction in being African with each sip,” says Fort Milk Stout Advertising Supervisor, Khwezi Vika.
Vika explains that the repackaging of the model follows in depth analysis and interactions with customers, who lamented the absence of the cherished brand which they’ve grown to like and respect.
“Now we have heard our clients and listened to their enter. As a model that’s unashamedly rooted in African tradition and heritage, we felt that it might be opportune to reintroduce the much-loved black bull image in Heritage Month as a reaffirmation of our assist for indigenous cultural values. We want to guarantee our clients that the signature darkish liquid and the daring style of Fort Milk Stout has not modified, it’s solely the black bull that has made a welcome comeback on our packaging,” provides Vika.
The model has begun to roll out the brand new repackaged Fort Milk Stout at retailers and factors of gross sales.