Australian model Eubi dove head-first into the launch of its swimwear within the Lion Metropolis, celebrating with a pool celebration at Orchard’s hip Lloyd’s Inn, full with a bar and the chance for its fashion-savvy company to attempt on and buy its coveted swim shorts.
The model’s newest assortment of daring, vibrant, and enjoyable prints displays the laidback spirit and quirky sense of humour present in its homeland — assume refined motifs of anchors, pineapples, or flamingos, in a vary of hues, from various shades of blue and charcoal to candyfloss pink and lemon yellow.
Don’t let the sense of enjoyable idiot you, although; the swimwear has some severely useful options, together with flattering matches, four-way stretch for further consolation, helpful pockets, and additional help within the crotch space — every thing the model’s founders felt was missing in males’s swimwear after they began Eubi.
The model’s playfulness can be mirrored within the promoting for its newest assortment too, which includes a pool-party scene of a trio of males stripping right down to their Eubi swim shorts, diving and dancing synchronized model, to the catchy chorus, ‘You, you, you, you, you swim with Eubi’, which for Singaporean locals, interprets to ‘Eu-yong with Eubi.’
For its Singapore launch, Eubi additionally injected a little bit of Singlish (and humour) into its publicity—together with the phrases ‘Free the Jiao!’, ‘Don’t say Bojio’ and ‘Xi Gua candy Sia’ for its watermelon trunks.
“We’re thrilled to carry Eubi to Singapore and supply our distinctive vary of swim shorts to the town’s fashion-savvy and adventurous crowd,” says Melvin Chee, Eubi’s co-founder, and CEO. “Our objective is to offer high-quality swimwear that’s not solely enjoyable however useful, plus [gives you] a lil’ further room to maintain your ‘different’ goodies snug whenever you’re out making a splash.”For all orders over $120 or extra, transport to Singapore is free and can arrive inside 1-3 days. However that will help you rejoice Eubi’s launch, they’re additionally providing a 15 per cent site-wide low cost till the top of March.
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