Buddies and enjoyable on the PS anniversary Open Day – Everlasting Model


For the primary hour-and-a-half of our Open Day final week, nobody turned up. I sat there on a bench outdoors the store, contemplating that possibly the ‘I’m 15’ badge and the birthday banner weren’t so humorous in any case. Perhaps they have been simply silly. 

Then Chris from Drake’s turned up, and had a espresso, and chatted and had a photograph. Then Ryan from Bennett Winch, Jake from Niwaki, Mike from Pink Rabbit, and two readers in somewhat good combos. 

By 11am it was buzzing, and stayed that means all day. It had been an uncommon concept to have an all-day get together, somewhat than a night one, however the format appeared to work. Folks simply frolicked, making a somewhat simple ambiance – all the time 30 or 40 inside and outdoors, all the time a pleasing chatter, all the time a queue for Jamie’s picture studio. 

I’ve to say, though Lucas and I labored our socks off – and have been useless on our ft by the top of the day – Jamie was the true star. 

Throughout these eight hours from 11am to 7pm he shot over 120 portraits, of readers and business pals, designers and guests. Some which have their picture taken on a regular basis (Manish, Paul) have been simple; others that have been being shot for the primary time have been a little bit tougher. 

However Jamie made all of them really feel comfortable. He joked, he laughed, and directed in a means that felt just like the suggestion of a buddy somewhat than the order of a photographer. It was as a lot a part of the ambiance because the pastries and pastéis de nata

We had a couple of shock company: I noticed reader Simon – featured right here in his reader profile – on the opposite aspect of the road, over from the US. I hailed him, we caught up, and he had his picture. 

Then there was the staff from Vulcanize in Japan, who have been introduced over by Lindsay and Nicolas at Holland & Sherry. They graciously agreed to be photographed, and admittedly put us all to disgrace with their poise (first picture beneath).

Maybe the factor that happy me most was the variability, of kinds and of every thing else.

It was a world crowd, with fairly a couple of girls, a mixture of ages, and clothes that different from fits to T-shirts, and each shining side of menswear in between: polos, chores, milsurp, chukkas, good trainers and stylish knits, suede bombers and cropped jackets. I used to be proud to have such a trendy number of folks have a good time the anniversary. 

On that, very briefly, thanks past measure to everybody that congratulated us on 15 years of Everlasting Model. I obtained it with as a lot good grace as I may, given I’m that typical Englishman who’s by no means comfy with reward – who has to always battle the urge to make a joke or in any other case undermine the sentiment. 

Sitting right here, now, protected in my workplace and away from precise folks, I can say thanks as soon as extra genuinely and wholeheartedly, for all of your properly needs and your hopes for 15 extra nice years. It meant the world, and nothing might be higher motivation for occurring to being larger and higher. 


These images are a few of our favourites however a small minority of the overall – together with all of them on this article would have been an excessive amount of. The total set is out there on this web page. Please take a look in your portrait there: it’s best to be capable to open it at full dimension and obtain it if you want. 

Be happy to re-use and tag any pictures, simply please tag @permanentstylelondon and @jkf_man. Thanks.



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