Aqua Pura, the Pure Mineral Water model from the rolling hills of Cumbria, has launched a brand new on-pack promotion as a part of its rebrand. The promotion has been designed to encourage households to spend extra time collectively outdoor and go on adventures come rain or shine.
Buyers can enter the competitors by scanning the on-pack QR code which can direct customers to the model’s ‘spin to win’ web page. Customers can be requested to submit their particulars which can enter them in to a prize draw to win a variety of hero prizes, together with certainly one of 13 journey breaks courtesy of Aqua Pura’s journey accomplice PGL UK.
In addition to greater ticket prizes, folks may also be in with an opportunity of successful a variety of instantaneous win prizes. These embrace household days out to Go Ape, in addition to push bikes, pizza ovens and outside put on.
The promotion is being supported by a wider advertising marketing campaign that focuses on household journey. That is being rolled out throughout the model’s social media channels, in addition to by means of collaborations with influencers, YouTube advertisements and attention-grabbing digital out of dwelling promoting.
Terri Cooper, Advertising and marketing Supervisor at Aqua Pura, commented: “At Aqua Pura, we’ve been going by means of an thrilling interval of change the place we’ve started to reposition the model to take households on an journey. Our analysis has discovered that people with kids of their households are twice as probably to purchase bottled water in bulk than households with out kids. Because of this, our 2023 advertising marketing campaign, which has obtained a £1 million funding, has centred round household journey and inspiring customers nationwide to benefit from the nice outdoor.
“The brand new on-pack promotion is an interesting option to reward our clients – each loyal and new – by means of varied alternatives to win. We’ve partnered with an entire host of adventure-focused organisations this yr, together with AJ Bell Nice Run Collection, PGL and Go Ape, to provide households the prospect to win prizes that encourage them to go on extra adventures. Whether or not it’s a stroll across the native park, a household enjoyable run or a weekend stuffed with climbing and wild swimming, Aqua Pura is the proper refreshment to tackle a household journey – irrespective of how large or small of an journey that could be!”
The brand new promotional packing, which is now accessible on cabinets in Tesco, Asda and Sainsburys shops nationwide, will be discovered throughout Aqua Pura’s full vary of Nonetheless Pure Mineral Water – together with the 5L, 1.5L and 500ml bottles. Aqua Pura’s 500ml bottles can be found in 12 and 24 packs, making them the proper addition to the household procuring basket as they’re straightforward to retailer and supply handy hydration.
All of Aqua Pura’s bottles are 100 per cent recyclable, whereas the bottle itself can also be constructed from 100 per cent recycled supplies. The light-weight bottles have been redesigned in 2021 to include an modern snap cap which is connected to the bottle, that means no cap will get misplaced in nature – good for household adventures of all styles and sizes.
For additional data and to maintain updated with new product launches, go to www.aqua-pura.com. To be in with an opportunity of successful one of many many prizes on supply as a part of the promotion, go to https://win.aqua-pura.com/.
